When you want to create your own website, the first thing that comes to your mind is who will be that best designer to choose ? How would I manage in doing SEO ? It seems like simple questions but it matters a lot in doing your website successfully.You may not think you would need an SEO friendly designer actually, but the truth is that you probably do it unless you’ve got time and energy to put into.And there are those who will do this.
It is important to hire a SEO-friendly designer because if you don’t, your site is designed in a SEO-unfriendly way and you can never compensate for that later. This article will tell you how to pick a SEO-friendly designer and save yourself from the effect of low rankings in search engines.
If you do SEO on your own, you may not worry about your web designer but still there are some design issues which had its effects on rankings.Designer is the one who is responsible for creating a website. However, when SEO is concerned, Web designers can be really painful to deal with as they also effect the ranking of your website.
Here are some important points to be remembered while choosing a web designer.When you are picking a designer, you must check their past work in their portfolio.And if you see any of the following points in your website, you must stay cleared next time.
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FLASH – RELYING TOO MUCH ON FLASH DESIGN: If you see too much Flash is being used on any of the sites that your designer used on your past sites, then you must really stay away from these designers because most believe that it is the best way that makes a website look effective. But this is not the best option to use. Instead of using Flash then HTML can be good as they are ranked better within different search engines than using just Flash in the sites.
INTERNAL LINKS: Internal links are nothing but the backlinks which are very important for a website. They must be placed relevantly depending on the keyword strength. Of course, this doesn't mean that all the text must be hyper linked to all the other pages on the site, but if there are only a couple of internal links for a page, this is a missed chance to get backlinks.
IMAGES USED INSTEAD OF TEXT: Text is important while optimising a website rather than using images for the better look of website. This is the another frequent mistake made by many designers. Anchor text plays a vital role in SEO. If your links lack the anchor text, it effects badly. You must care about the ranking of the website rather than making your website look good with those images.
UNNECESSARY LONG CODE: Using the long code makes your website load very slow. As cleanness of code is an important criterion for SEO, you should not make it excessive and messy. If you doesn't follow this, your site may get excluded from the search engine because they won't be able to index it.
EXCESSIVE USE OF JAVA SCRIPT: Search engines doesn't allow tons of JavaScript, similar to the flash. Actually the effect of the JavaScript is that if it is not coded properly, it won't work favourably in search engines and again it won't get indexed in search engines. So, using it in a simpler way makes your website good on ranking.
Hence using any of these methods while making SEO, makes your website effect badly in ranking. If you are using any of these in your previous sites, better stay away from these as they are the fatal mistakes in making SEO.
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